ABOUT

Everybody has experience.
So it’s not what you have, it’s what you do with what you have, that counts.

We’ve spent the last 30 years creating unique advertising solutions,
shouldered by even more unique strategic thinking, because it builds business.
Your business - and our business.

Where applicable, we bring our abilities to product positioning, design and packaging as well as print and television, because good product makes good advertising.

We take no product for granted.
No matter how much of a ‘no-brainer’ the client thinks their product is, we always put it through a full creative exploration. Uncovering fresh concepts that turn a mediocre product into a good one and a good one into a great one is inherent to the way we work.

While our expertise spans almost every category ever invented, we have specialized in the ‘Youth Market’, where the understanding of culture and attitude is crucial.
We have created more than 600 commercials – no two of them the same
(except where they are supposed to be).
We serve them up fresh because the challenge excites us.
The market demands it.
Plus, it works.

Posnick ’+’ means you will get teams of talent customized to every aspect of your project, plus a creative and production process that produces results efficiently without cutting the corners that would jeopardize success.
Because the most expensive commercial you can do is one that doesn’t work.

When it comes to your bottom line, there are a lot of +’s to Posnick +.